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Cellcast plc (AIM: CLTV), the global interactive digital broadcaster, today announces that it has signed a Joint Marketing Agreement with Gaming Ventures PLC, the PLUS quoted gaming and entertainment company (PLUS: GAMP).
The Agreement enables Gaming Ventures to offer its full range of products to viewers and users of Cellcast’s UK and international satellite TV, streaming video, Internet and mobile channels, including its new SUMO.tv network. Cellcast’s highly successful participation TV model will enable Gaming Ventures to create product sets for Cellcast that will not be constrained by the limitations of the ‘Red Button’. Gaming Ventures’ mobile gaming platform is able to communicate in nine major languages with more being added on a regular basis.
David Abbott, Chief Operating Officer of Gaming Ventures, commented, “We believe the ubiquitous nature of satellite TV and mobile phone technology has created opportunities that we will be able to leverage for the mutual benefit of both companies. We have been trialling Gaming Ventures’ products on several of Cellcast’s services for some months. The demographics are outstanding and the geographic reach of Cellcast is a huge opportunity for us. We will be launching a number of initiatives for execution in the coming months that should create new viewers and revenue streams for both companies.”
Andrew Wilson, Chief Executive of Cellcast, said: “We are very pleased to be working with Gaming Ventures, one of the leading companies in its field. Our proprietary platforms are extremely flexible and deliver high quality programming at very low cost via satellite as well as through web based products. Gaming Ventures has a compelling portfolio of games that range from traditional casino – through skill games – to new lottery variants that can be tailored to the various demographics of our channels. As an adjunct to these activities we are also in the process of aggregating gaming related short form video content and developing a gaming related vertical on Sumo.tv.”