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Interim Results for the six months ended 30 June 2008

30 September 2008

Highlights for the period
Revenue for the six months to 30 June 2008 was £6.7 million, up 4.8% on the same period in 2007

Operating profit of £615,000, including £1.2 million gain on the disposal of two of the Group’s Sky channels, compared to a loss of £1.5 million in the same period in 2007

General and administrative expenses reduced by 30%

Post period highlights
The Group is following a conservative growth strategy, leveraging its extensive portfolio of interactive content and multi-platform technology assets

Internationally, the Group continues to work with local partners rather than directly investing in media or airtime purchases itself

The Group remains uncertain of the impact of OFCOM proposals to tighten the regulation of UK participation-TV services and awaits completion of the public consultation process in December 2008

New opportunities continue to arise from the sustained growth of 3G, IPTV, enhanced broadband, video mobile and wireless broadband services in the UK

Julian Paul, Chairman of Cellcast plc, commented:

“The Group is now a substantially UK-based business and is committed to effective management of its cost base in the current uncertain economic environment while being alert to continuing opportunities among new media services.”